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    summit background

    With the growth of national living standards, continuous economic structure adjustment and communication mode changes, the residents' consumption has changed from improved consumption demand and material consumption demand to a new one for better quality and consumption segmentation. With the advent of new consumption era, consumption upgrading will be the constant theme in the next decade. The macro background of upgraded consumption structure sees new consumer markets, new consumption systems and a new generation of consumers, with new marketing technologies and ideas emerging accordingly. With the increasing data traffic, how to focus on consumers and serve them directly has become a common problem of major enterprises. Through 2 parallel forums, 3 cheif talks and 7 hot topic plates, this summit will help brand owners deeply analyze consumer market changes in the new era from all aspects and jointly explore the longer-term and leapfrog growth of brands.

    HIGHLIGHTS

    • Brand and driving force building in consumer market
    • The winning strategy of "integrated quality and efficiency" in all channels by breaking 3 barriers for brands
    • Two-wheel drive brand deterministic growth in the whole life cycle of consumers and goods
    • Empowering new growth operation in an omni-channel way to build a brand marketing matrix
    • Digital operation helping new brands growth--exploring new consumer brand mentality and marketing
    • The second half of the private domain for brands-Mining of super users and exploration of stock market
    • With encrypted platform user data, how brand owners build private domain systems to seek an incremental market
    • Panel discussion: How brand owners deal with "hidden" consumer data in post ID era of marketing?
    • To get more information, please click Registration consultation


    Consecutive 12th session

    Two Parallel Forums B2C+B2B

    Three Chief Talks

    Seven Hot Spots

    Speakers in DMES 2022 coming from

    Brand and driving force building in consumer market

    P&G

    VP

    Globalization and localization-digital strategy of brands

    Coca-cola

    VP Commerce

    Accelerated product layout and brand incubation of enterprises

    Shiseido

    SVP

    Empowering new growth operation in an omni-channel way to build a brand marketing matrix

    Unilever

    VP Digital

    The winning strategy of "integrated quality and efficiency" in all channels by breaking 3 barriers for brands

    Mckinsey & Company

    Partner

    How to build omni-channel digital influence in consumer market

    Sephora

    VP Ecommerce

    Two-wheel drive brand deterministic growth in the whole life cycle of consumers and goods

    Tmall

    GM of Consumer Operation Center

    Digital operation boosts new brands growth--exploring brand mentality and marketing

    GENKI FOREST

    VP

    The second half of the private domain-Mining of super users and exploration of stock market

    Tiktok

    VP Ecommerce

    With encrypted platform user data, how to plan consumer operation strategies and seek incremental market

    Universal Beijing Resorts

    Marketing Director

    Consumer data platform innovation in digital age

    LEGO

    VP

    How to realize the digitalization of all channel data and create a "consumer center" ecology

    Philips

    Head of Digital Marketing and Ecommerce

    Digital marketing implementation of B2B enterprises

    Sanofi

    Head of Innovation and Digital Transformation

    How to lay out the ecommerce road of traditional B2B enterprises?

    3M

    General Manager Ecommerce Industrial & Safety BG

    New content marketing strategy of B2B enterprises

    Givaudan

    Marketing Director Greater China

    Enterprise Wechat helps 2B brand private domain operation

    Bayer

    How to find new content positions under involutional marketing

    Johnson & Johnson

    Head of Digital Marketing

    Practice of public domain and private domain operation of ToB enterprises

    TERMINUS

    Director of Strategic Marketing Environment Control Business Unit

    Spreading brand through content, releasing young consumption power

    Budweiser APAC

    Marketing Director

    B2B enterprise customer management in digital age

    Beschannels

    How to break live streaming marketing under the convergence of Ecommerce live streaming

    Xiaohongshu

    Head of Marketing

    How to build a private domain growth system for 2B Enterprises

    Honeywell

    Metaverse and the future of content

    Meta

    Vice General Manager

    Traffic forestalling or product innovation, thinking of cutting-edge DTC brand

    JALA Group

    Senior CMI Director

    How to connect consumers with DTC to solve the problem in “ever-popular” blueprint of traditional consumer goods?

    Mengniu

    GM of DTC Innovation Brands

    Breaking the circle of cutting-edge brands under DTC mode & Marketing Innovation

    Ubras

    Silver sponsor

    Exhibition Sponsor

    Media partner

    sponsor benefits

    Industry reputation building and branding;
    Marketing promotion;
    Exact audiences targeting;
    Multiple sponsorship forms (presentation/booth/material/tea-break... ).

    Consultation price

    Event FAQs

    40+Industry Leading Company’s Intelligence Sharing; 100+ Professional Delegates from Top 2000 Companies; On-line and Off-line Promotion;The summit will focus on Omni-Channel & digital operation, Public and private domains, Consumer data(CDP\DMP), MarTech, User life cycle operation, DTC and other hot topics, helping brand owners deeply analyze consumer market changes in the new era from all aspects and jointly explore the longer-term and leapfrog growth of brands.
    Established in 2010, ECV International is a consulting company organizing and hosting high-end international conferences; we cooperate with the relevant government departments and industry associations and other institutions, successfully organized a number of high-end marketing innovation industry conferences with great influence. For instance, China Digital Marketing and Ecommerce Innovation Summit, China Digital Retail Innovation Summit, China Beauty Brand Digital Innovation Summit, Asian New Retail Innovation Summit, China Social Marketing Innovation Summit, China Membership Economy and CRM Innovation Summit, China Maternal and Infant Digital Innovation Summit. Most of the Fortune 500 and Forbes 2000 companies have participate various activity, which organized by ECV International, in different ways. And be very high rating . We want to create more value for our customers through our efforts to help them seize opportunities, meet challenges, and achieve sustainable development in both China and Asia.
    Vice Presidents, Directors, and Senior Managers of: Marketing;Digital Marketing;E-Commerce;Sales;Social Media;CRM;IT;Digital Transformation ;Brand;Product
    The languages are English and Chinese. The event’s Simultaneous translation includes two channels: English and Chinese.
    You are available to get the Slides which approved by the speakers, otherwise, it is not available.
    Please fill in the application form on the website. Once we verified the information, we will contact you in one business day.
    Any problems or questions please call:, or email us:

    About US

    ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. We hold around 80 high-end summits every year which are involved in the fields of automotive, retail, textile, footwear, cybersecurity, hi-tech industry, etc.

    We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, Alibaba, Siemens, Microsoft, Huawei, VF Corporation, MSD, Fireeye, etc.

    Our mission is to help our clients seize the development opportunity, meet current business challenges, and achieve sustainable development on a global scale through our professional services, and then, to further affect industry pattern and lead industry future.


    Contacts

    Phone:
    Email:

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